How To Request Time Off for the Canadian Digital Marketing Summit

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Start Here: Strategies to Win Approval From Your Boss

Are you excited about the Canadian Digital Marketing Summit but unsure if your boss will be on board? Let us guide you! Persuading your boss can be straightforward. Use these strategies to present a compelling case! This page provides strategies, a call script, and an email template to communicate effectively with your boss (see below).

Strategy #1: The “Ideal Outcome” Strategy

Initiate a conversation with your boss by asking, “What are our main marketing objectives for 2024?” or “What marketing milestones do you expect us to achieve by the end of 2024?” If their goals include substantial growth metrics like doubling sales or boosting leads, you have a strong starting point. Next, suggest, “To reach these goals, would you support investing in my professional development?” Affirmative answers pave the way for you to recommend the Canadian Digital Marketing Summit 2024 as the key to achieving these outcomes.

Strategy #2: Investment Over Expense

Think of it this way: If a purchase offers greater value than its cost, it’s an investment, not an expense.

  • An All-Access ticket gives you access to all session recordings and workshops, transforming the event into an ongoing learning tool throughout the year.
  • Calculate the ticket cost monthly by dividing the annual price by 12, and propose: “Is a monthly investment of less than $XX in my training feasible?” For example, an All-Access ticket might cost $1,500, which breaks down to about $125 monthly.
  • If they’re on board, clarify, “We need to pay upfront to lock in the best rate.”

Discuss with Your Boss

Tailor your approach based on what works best with your boss. If they prefer direct discussions, use these points:

  • I’m eager to enhance my skills in areas such as _____________ (specify topics like SEO, influencer marketing, etc.).
  • This will assist the company by _________________ (e.g., driving more revenue, fostering community loyalty).
  • I want to learn from top professionals with a track record of success.
  • It’s crucial to keep abreast of the latest strategies and avoid costly guesswork.
  • I’m committed to achieving our major marketing objectives for 2025. The Canadian Digital Marketing Summit is an excellent resource for this purpose. Can I count on your support to attend this event?

Highlight the benefits to the company and align them with business needs before diving into event specifics.

Email Template to Your Boss

Adapt the email template below to fit your business context, industry, or specific marketing challenges. NOTE: Modify the four bracketed areas to personalize your email. Additionally, include any current discount offers in the message. SUBJECT LINE: [Insert Your Boss’ Name Here], I’d like to attend the Canadian Digital Marketing Summit Hi [Insert Your Boss’ Name Here], I’m interested in attending the Canadian Digital Marketing Summit this year, a leading event focusing on digital strategy, online advertising, and content marketing. [Tailor this to highlight the most pertinent topics for your role]. This summit will equip me with innovative strategies to propel our goals forward:

  • Goal 1: Explain how
  • Goal 2: Explain how
  • Goal 3: Explain how

The event has received outstanding reviews, and I’m confident it will offer valuable, actionable insights. Upon my return, I will disseminate the knowledge I gain and enhance our strategies accordingly. Here’s an overview of the expenses:

  • All-Access ticket: $_______ (includes additional workshops and session recordings)
  • Hotel: [Include your hotel cost per night if applicable]

The summit will take place in (Surrey/Kelowna), Canada, from (May 23rd 2024 or September 17-18, 2024). www.cdmsummit.ca I’d appreciate your approval to secure my spot before it’s too late. Please let me know your decision at your earliest convenience. Thank you for considering this opportunity. [Insert Your Name Here]

Start Here: Strategies to Win Approval From Your Boss

Are you excited about the Canadian Digital Marketing Summit but unsure if your boss will be on board? Let us guide you! Persuading your boss can be straightforward. Use these strategies to present a compelling case! This page provides strategies, a call script, and an email template to communicate effectively with your boss (see below).

Strategy #1: The “Ideal Outcome” Strategy

Initiate a conversation with your boss by asking, “What are our main marketing objectives for 2024?” or “What marketing milestones do you expect us to achieve by the end of 2024?” If their goals include substantial growth metrics like doubling sales or boosting leads, you have a strong starting point. Next, suggest, “To reach these goals, would you support investing in my professional development?” Affirmative answers pave the way for you to recommend the Canadian Digital Marketing Summit 2024 as the key to achieving these outcomes.

Strategy #2: Investment Over Expense

Think of it this way: If a purchase offers greater value than its cost, it’s an investment, not an expense.

  • An All-Access ticket gives you access to all session recordings and workshops, transforming the event into an ongoing learning tool throughout the year.
  • Calculate the ticket cost monthly by dividing the annual price by 12, and propose: “Is a monthly investment of less than $XX in my training feasible?” For example, an All-Access ticket might cost $1,500, which breaks down to about $125 monthly.
  • If they’re on board, clarify, “We need to pay upfront to lock in the best rate.”

Discuss with Your Boss

Tailor your approach based on what works best with your boss. If they prefer direct discussions, use these points:

  • I’m eager to enhance my skills in areas such as _____________ (specify topics like SEO, influencer marketing, etc.).
  • This will assist the company by _________________ (e.g., driving more revenue, fostering community loyalty).
  • I want to learn from top professionals with a track record of success.
  • It’s crucial to keep abreast of the latest strategies and avoid costly guesswork.
  • I’m committed to achieving our major marketing objectives for 2025. The Canadian Digital Marketing Summit is an excellent resource for this purpose. Can I count on your support to attend this event?

Highlight the benefits to the company and align them with business needs before diving into event specifics.

Email Template to Your Boss

Adapt the email template below to fit your business context, industry, or specific marketing challenges. NOTE: Modify the four bracketed areas to personalize your email. Additionally, include any current discount offers in the message. SUBJECT LINE: [Insert Your Boss’ Name Here], I’d like to attend the Canadian Digital Marketing Summit Hi [Insert Your Boss’ Name Here], I’m interested in attending the Canadian Digital Marketing Summit this year, a leading event focusing on digital strategy, online advertising, and content marketing. [Tailor this to highlight the most pertinent topics for your role]. This summit will equip me with innovative strategies to propel our goals forward:

  • Goal 1: Explain how
  • Goal 2: Explain how
  • Goal 3: Explain how

The event has received outstanding reviews, and I’m confident it will offer valuable, actionable insights. Upon my return, I will disseminate the knowledge I gain and enhance our strategies accordingly. Here’s an overview of the expenses:

  • All-Access ticket: $_______ (includes additional workshops and session recordings)
  • Hotel: [Include your hotel cost per night if applicable]

The summit will take place in (Surrey/Kelowna), Canada, from (May 23rd 2024 or September 17-18, 2024).

www.cdmsummit.ca

I’d appreciate your approval to secure my spot before it’s too late. Please let me know your decision at your earliest convenience. Thank you for considering this opportunity. [Insert Your Name Here]