Blog and News
The Social Shopping Revolution: How TikTok Shop, Whatnot, and Instagram Shopping Are Redefining Retail
Imagine scrolling through your favorite social media app, watching engaging videos or browsing captivating photos, when suddenly, a product catches your eye. With just a few taps, it's on its way to your doorstep—all without leaving the app. Welcome to the era of...
Followers Don’t Matter Anymore – Here’s Why
Remember when growing your follower count on social media felt like the ultimate metric of success? The golden number you proudly displayed in your bio, the stat you used to pitch yourself to brands or prove your credibility? Yeah… that era is over. These days, social...
The Future of Digital Marketing: What We Learned at CDM Summit & What’s Next for 2025
At CDM Summit, we don’t just follow trends—we get ahead of them. Whether it’s debating the rise of AI, exploring TikTok’s creative code, or challenging the way marketers think about ROI, our speakers and attendees bring real insights, not just industry buzzwords....
Artificial Intelligence: A Central Theme in Digital Marketing in 2025
Blog written by Kim Mamchur New Year, New Strategies! The way we approach digital marketing is changing fast. If you’re serious about staying ahead, this is the moment to invest in yourself and your strategies. At the CDM Summit this January, we’re tackling one of the...
Building Community: The Heart of Digital Marketing Success
In digital marketing, we often talk about tools, strategies, and algorithms. But at the core of every great campaign, brand, or event is something far more powerful: community. At the Canadian Digital Marketing Summit, community isn’t just a buzzword—it’s the...
Navigating Facebook and Instagram Ads in 2025: What Marketers Need to Know
As we step into 2025, the landscape of Facebook and Instagram advertising continues to evolve at a rapid pace. With billions of active users and advancements in AI, these platforms remain pivotal for businesses aiming to maximize their digital reach. Here’s a rundown...
Balancing Patience and Hustle: Building the Foundation for Digital Marketing Success
In the fast-paced world of digital marketing, it’s easy to believe that success is just one viral post, one perfectly optimized ad, or one flawless campaign away. But here’s the truth: real, sustainable success takes time. It’s not just about the hustle; it’s about...
Get Your Boss to Say YES to the CDMS 2025!
Think your boss won't be as pumped about CDMS as you are? We've got your back! Persuading them is easier than you think. Use these proven tactics to get their buy-in and crush those marketing goals. Scroll down for ideas, a handy script, and an email template you can...
Transforming Digital Marketing: Harnessing the Power of XR and Sensory-Rich UX Design
OpenAI. (2024). A futuristic scene showcasing the power of Extended Reality (XR) in digital marketing. [AI-generated image]. DALL-E. Blog written by Samantha Yueh, Keynote Speaker at the CDM Summit In recent years, we are in a world where you can virtually try on...
Start Using Public Relations to Grow Your Brand in 2024
Blog written by Katrina Owens, founder of Knockout Directive One of the biggest misconceptions business owners make in 2024 is assuming that public relations is a tactic reserved only for the largest of corporations and celebrities. This is not only a false narrative,...