Leland Dieno on utilizing AI in Marketing Operations

Leland Dieno at the Canadian Digital Marketing Summit (CDM Summit)

2023 Join us as Leland Dieno, a digital strategist with roots from one of Canada’s largest grocery retailers, shares his insights at the CDM Summit 2023. With an early start, from being the high-schooler crafting websites to leading the Digital Marketing Team at Kwantlen Polytechnic University, Leland’s journey is a testament to his dedication to data-driven decisions and transformative digital strategies. Now, as the brain behind one of Western Canada’s premier digital marketing agencies and the founder of Dieno Digital, Leland continues to push boundaries. Through his firm, he empowers organizations with workshops, master classes, and strategic consulting, spanning from SEO to web design. A fervent advocate for leveraging AI in marketing, Leland will dive deep into how businesses can harness this technological marvel for optimized operations. Be prepared to be enlightened by Leland’s visionary approach at the CDM Summit!

AI is revolutionizing marketing operations for organizations of all sizes, reshaping the landscape in profound ways. For small businesses, AI-powered tools offer cost-effective solutions for automating tasks like customer segmentation, personalized content recommendations, and chatbots for customer support. This enables them to compete more effectively with larger competitors and scale their marketing efforts. In larger organizations, AI-driven analytics provide deeper insights into customer behavior and preferences, allowing for more targeted and data-informed marketing strategies. AI also optimizes ad targeting, helping to allocate resources more efficiently and improve ROI. It streamlines the management of vast data sets, enhancing customer relationship management and automating routine marketing tasks. In essence, AI democratizes marketing, making advanced techniques accessible to businesses of all sizes, while also offering larger enterprises the agility and precision needed to stay competitive in the ever-evolving digital marketing landscape.