Think your boss won’t be as pumped about CDMS as you are? We’ve got your back!
Persuading them is easier than you think. Use these proven tactics to get their buy-in and crush those marketing goals. Scroll down for ideas, a handy script, and an email template you can customize!
Start Here: Simple Ways to Get Your Boss on Board
Idea #1: Play the “What’s Our 2025 Looking Like?” Game
Ask your boss, “What are our top marketing priorities for the rest of 2025?” If they mention increasing brand awareness, generating more leads, or boosting sales, you’re golden! Follow up with, “Would you be willing to invest in my professional development to help us smash those goals?” If they say yes, CDMS is your answer!
Idea #2: Turn Expenses into Investments
Think of it this way: Anything that brings in more value than it costs is an investment, not an expense.
With a CDMS ticket, you’ll gain access to all the sessions AND recordings. That means you can keep learning and applying new tactics long after the event. It’s like a conference AND a year’s worth of training!
So, take the ticket price, divide it by 12, and ask: “Would you be willing to make a monthly investment of less than $XX in my development?” (For example, if the ticket is $200, that’s about $17 per month.)
If they say yes, just explain, “Awesome! We just need to pay upfront to secure our spot.”
Talk to Your Boss
You know what works best for your boss. If they prefer a face-to-face chat, try these talking points:
- I’d like to invest in my professional development to strengthen my skills in _________ (fill in the blank with your areas of interest).
- This will directly benefit the company by _________ (e.g., generating more leads, boosting website traffic, improving customer engagement).
- I want to learn from industry leaders who have proven track records.
- CDMS will keep me up-to-date on the latest trends and strategies.
- I don’t want to waste time guessing what works. I want to implement strategies that are proven to get results.
- Attending CDMS will help me fast-track my success and achieve our 2025 goals.
Send an Email to Your Boss
Tweak this template to fit your company’s needs and goals:
Subject: [Boss’s Name], I’d Like to Attend the Canadian Digital Marketing Summit
Hi [Boss’s Name],
I’m excited about attending the Canadian Digital Marketing Summit (CDMS) on September 17-18th at Kwantlen Polytechnic University.
This event is packed with sessions on [mention specific topics relevant to your role and company goals].
By attending, I’ll discover new ways to market our business and achieve the following goals:
- Goal 1: Explain how
- Goal 2: Explain how
- Goal 3: Explain how
I’ve heard great things about CDMS and can’t wait to bring back actionable strategies to implement immediately.
Here’s a quick cost breakdown:
- Ticket: $[Ticket Price] (Check out our website for early-bird discounts!)
- Travel: [Estimated travel expenses]
The event website is: [CDMS Website Link]
I’d love to secure my spot before it fills up. Please let me know your decision as soon as possible.
Thanks for your consideration! [Your Name]
Ready to Level Up Your Marketing Game?
Don’t let this opportunity slip away! CDMS is YOUR ticket to becoming a marketing superstar and driving serious results for your company.
Get that “YES” from your boss, grab your early-bird ticket, and we’ll see you September 17-18th at Kwantlen Polytechnic University for a marketing experience you won’t forget!
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