Robert Cooper is the founder of PlusROI Online Marketing and What Works Marketing, two Victoria-based agencies that help organizations get measurable results from digital marketing. With over 25 years of experience, Rob has led strategy for hundreds of companies, from local service firms to national brands.
His main focus areas include Google Ads, SEO, AEO, analytics, and conversion optimization. As a Google Premier Partner and advocate for responsible AI-driven marketing, he’s passionate about making digital tools accessible so businesses can grow smarter. Through PlusROI, he launched Canada’s first dedicated AI Search Optimization service shortly after ChatGPT added web search.
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