Travel, Tech & Trends: The New Era of Tourism Marketing
Joanna Schlosser is a visionary leader in marketing and brand development, renowned for her ability to craft compelling narratives that resonate across industries. As the founder and CEO of Niche Wine Co., operator of The Outside Inn agritourism accommodations, and Marketing Director at Quails’ Gate Winery, Joanna seamlessly integrates strategy with storytelling to create immersive, community-driven experiences.
Her extensive career includes impactful collaborations with prominent organizations such as lululemon, Accelerate Okanagan, and Mark Anthony Group, where she has demonstrated a consistent ability to drive brand growth and foster meaningful connections. A proud member of the Squamish Nation, Joanna’s deep-rooted passion for storytelling infuses her work with authenticity and cultural richness.
At the intersection of creativity, technology, and community, Joanna excels in developing campaigns that not only inspire but also deliver tangible results. Her dedication to innovation and inclusivity positions her as a leading voice in the evolving landscape of tourism marketing.

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