Pranav Patil

I wanted to fly planes. Instead, I learned how to make ads take off. Somewhere between the pilot dream and real life, I found my calling: making ads work for brands, not just Google. Six years and 50+ DTC and B2B brands across the US and Canada later, I’m Head of Performance Marketing at Ollo Metrics, covering paid media, SEO, CRO, and analytics. I’ve helped drive measurable results for brands like Denny’s, Capilano University, and Pacific Sands, work that became case studies. My hill to die on? Measurement. It’s the unglamorous foundation most teams skip, and it’s why good campaigns crash on landing. These days, I’m building AI workflows into operations and decoding AEO. On AI, I call myself an “apocaloptimist”: bracing for the worst, building for the best. Credentials: a post-baccalaureate diploma in marketing. Off the clock, I’m gardening, hiking, or explaining cricket to people who didn’t ask.