Matt Borck

Matt Borck is a Partner and the Chief Listening Officer at One Group Agency, where he helps brands solve one of the biggest problems in marketing today – most teams create before they truly understand. Matt teaches organizations how to practice real, empathetic deep listening – the kind that uncovers what audiences actually feel, fear, need, and expect beneath the surface of data and personas. He pairs this human-first listening with practical AI skills, showing teams how to use technology to deepen understanding rather than replace it. His approach helps businesses stop guessing and start creating content and strategies that genuinely connect, cut through noise, and build long-term trust and ROI. Whether he’s working with corporate teams, small businesses, or curious marketers, Matt’s goal is simple – to teach people how to communicate in a way that makes their audience feel truly seen.