Kitty Yu

Kitty Yu has spent the last decade helping consumer brands grow through paid media. At Vessi, she managed $20M+ in annual media spend across Meta, Google, YouTube, TikTok and CTV. She likes the detective work of performance marketing: figuring out what people are responding to, why they are responding, and which signals are worth acting on. Her approach brings together consumer insight, thoughtful testing and practical business judgment. Kitty is most energized when a promising idea starts to connect with customers and can be turned into something bigger, more useful and built to last. She believes good marketing should feel relevant, useful and worth someone’s attention.