Farhan Mohamed

Fireside Chat: The Future of Newsletter Marketing (and How to Win in It)

Farhan Mohamed is a prominent media innovator and entrepreneur based in Vancouver, Canada. He is currently an Advisor at Playbook, a leading growth advisory firm.

Farhan is best known for transforming Vancity Buzz from a local blog into Daily Hive, a digital media powerhouse spanning seven cities across Canada and the United States. As Daily Hive’s Editor-in-Chief from 2012 to 2020, he built and led high-performing newsroom teams while developing innovative approaches to community engagement and digital transformation, reaching over 6.5 million readers each month. ​

His success in scaling digital operations led him to co-found Overstory Media Group, building a network of over a dozen distinct community publications with over 375,000 local email subscribers, thousands of paying members, print newspapers, and over 100 in-person events. His vision and leadership further demonstrate his ability to build and grow impactful digital enterprises. ​

Farhan’s remarkable track record in scaling organizations and his deep understanding of community building make him an invaluable addition to Playbook’s team. His experience in fundraising and transforming startups into multi-market success stories brings practical, hands-on expertise to clients navigating similar growth trajectories. ​