Zack Grossman is the Head of Industry CPG for TikTok, where he leverages over 15 years of experience in marketing and sales to drive growth for leading brands. Zack has a rich background in building and leading some of the most beloved brands in Canada and across the globe. Transitioning his expertise to the tech and media industry, he now spearheads the Consumer Packaged Goods (CPG) sector at TikTok, helping organizations unlock new areas of growth.
With a strong focus on social commerce, performance marketing, and brand building, Zack is known for his strategic approach and keen eye on responsible P&L management. He holds a Bachelor of Commerce from the University of Guelph and an MBA from The Richard Ivey School of Business.
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