Steve is Roadmap’s president, a go-to-market strategist, and business builder who knows how to scale in high-pressure environments—both in business and in life. With over 25 years of hands-on experience leading revenue operations, founding companies, and advising small to mid-sized businesses across industries like manufacturing, retail, and agriculture, he brings practical clarity to growth challenges. As the creator of Roadmap Agency’s Go-To-Market System, Steve helps organizations transform confusion into structure and ambition into action.
He is the author of Thriving in the Customer Age, a guide to driving measurable business results through eight customer experience metrics. He also hosts Driving Growth, a podcast that delivers tactical lessons to help B2B teams build scalable, repeatable revenue factories. Outside of work, Steve is an avid outdoorsman (his most impressive feat to date has been climbing Mount Everest) and Vice-Chair of Business Link, a government-funded, non-profit organization that helps Alberta’s small businesses start and succeed.
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