Panel Navigating the Digital Frontier: PR in the Age of Social Media and Online Influence

Sarah Mawji is the Founder and CEO of Final Edit Media & PR. She was named one of the Top 100 Public Relations Professionals out of 40,000 across North America to the 2022 and 2023 Qwoted Top 100 List. In 2023, she was also invited to join the Forbes Business Council.

She is well-known for driving change and growth through Communications for both private and public companies. Sarah was responsible for leading and executing the communication strategy for a transaction close between a fast-growing Canadian mid-market company and a leading private equity investment group. The company landed a nine-figure investment and strategic partnership.

She’s landed clients coverage in notable publications like the Wall Street Journal, The Financial Times, Globe & Mail, Bloomberg, and many others. Sarah’s one rule of thumb is if you want to coverage in Tier 1 Publications then you have to have news of the same caliber. Sarah and her team show you how you can get there using an earned-media approach, integral for companies wanting to stand out from the crowd in today’s increasingly saturated world.