Samantha Yueh is a digital transformation expert specializing in XR (Extended Reality) technologies. Throughout her career, she has successfully managed large-scale projects and diverse teams, showcasing innovative product and project features through the strategic application of XR technologies. Samantha excels in tailoring solutions to meet clients’ unique needs across various industries, demonstrating her adaptability and deep understanding of emerging technologies.

Currently, Samantha is a Digital Transformation Consultant and a faculty member at University Canada West, where she teaches the Digital Transformation course in the MBA program. Her extensive expertise is further validated by several patents related to AR/MR technologies, underscoring her significant contributions to the field.

Join her at the CDM Summit 2024 to explore how XR can revolutionize marketing strategies and create impactful consumer experiences. Samantha is always open to new conversations to push the boundaries of digital transformation.