A data-driven storyteller meets digital strategist, blending sharp marketing instincts with a relentless pursuit of ROI. Whether it’s building airtight referral programs, fine-tuning Klaviyo flows, or crafting case studies that actually convert, I move fast, iterate smarter, and never lose sight of the customer journey.
Girldad of two. Geek at heart. Petrolhead always. With 18+ years in marketing across client-side, agency, and media, I specialize in creative full-funnel strategies that move the needle. My background spans the entertainment world (Cinépolis, the 3rd largest cinema chain globally), Twitter, BuzzFeed, and now three years building at TikTok.
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