Nikki’s career in marketing and communications started in the corporate world, where she worked for private and public sector organizations and not-for-profits of all sizes. This foundation gave her valuable experience in change management, stakeholder engagement, social media, and digital marketing. In 2016, she was introduced to content marketing theory and was instantly hooked.

Less than a year later, in 2017, Nikki founded Blue Whale Communications, a content marketing agency that has helped almost 100 small business owners and entrepreneurs increase their brand awareness, online reputation, and influence in their industry. 

In her coaching, Nikki is passionate about helping busy business owners find ways to leverage content to grow their business, without having to invest too much time or money to get it done.

Nikki currently lives in Lavington, BC, with her partner, dog, and two cats, and enjoys spending as much time outside in nature as possible.

Panel Discussion: Content Creators Unleashed

Dive into the heart of creativity and strategy with our panel discussion, ‘Content Creators Unleashed.’ This session is a convergence of brilliant minds who excel in blending content creation with digital marketing prowess. Each panellist brings a unique perspective, drawing from their rich experiences as content architects and digital marketing strategists across diverse industries. They are not just creators; they are innovators who understand how to craft messages that resonate and engage on a profound level.

Our experts will peel back the layers of successful content strategy, offering insights into developing compelling narratives, leveraging analytics for content optimization, and navigating the ever-changing digital landscape to maintain relevance and audience engagement. This is an unparalleled opportunity to learn how storytelling meets data-driven decision-making to produce content that not only captures attention but also drives results.

Whether you’re an aspiring content creator, a digital marketing professional looking to elevate your content strategies, or someone passionate about the intersection of creativity and marketing, ‘Content Creators Unleashed’ will equip you with actionable insights and inspiration. Prepare to explore the synergy between content creation and digital marketing and how this powerful combination can be harnessed to achieve your goals and amplify your digital footprint.”

This version focuses on the dual expertise of the speakers in both content creation and digital marketing without specifying their roles as influencers or YouTubers, making it suitable for a professional audience.