Michelle is a Partnerships Specialist at Wealthsimple, leading high-impact growth, lifecycle, and partnership marketing initiatives. She has launched user acquisition strategies across referral programs, promotional incentives, and flagship campaigns such as Wealthsimple’s House Giveaway, helping drive customer growth at scale. Today, she leads strategic partnerships that deliver measurable business impact and enhance the customer experience. Michelle is known for bringing cross-functional teams together across product, engineering, analytics, legal, and creative to launch innovative, data-driven marketing programs. She holds a Bachelor of Commerce from Queen’s University and is passionate about building strategies that accelerate sustainable growth.
Michelle Blaho-Melo
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