Panel Navigating the Digital Frontier: PR in the Age of Social Media and Online Influence

Katrina Owens is the Founder of Knockout Directive, a brand and publicity consultancy empowering businesses to cultivate big brand energy, regardless of their size.

After spending 10 years working in corporate marketing and public relations, Katrina left her lucrative job in real estate to focus on living a more aligned and purpose-driven life. As she built her consultancy, she began working with small businesses on their marketing strategies and noticed they were all making the same mistake. They were not harnessing the power of public relations, assuming it was a tactic reserved just for big businesses with big headlines.

Now, Katrina helps passionate service providers and lifestyle brands discover their unique position in the marketplace, curate a distinct brand presence, and amplify their business using modern-day PR tactics. Her clients have been featured in Vogue, The Globe and Mail, CBC and podcasts across industries and the world.