Katie Fitzgerald is an Edmonton-based Social Media Manager with over seven years of experience helping brands build genuine connections online. As Social Media Manager at Jobber, she has grown the company’s social presence from 30,000 to over 290,000 followers—not by chasing algorithms, but by prioritizing community, consistency, and content that actually resonates with real people. Her work has repeatedly broken through to viral reach, earning millions of impressions through content that connects far beyond Jobber’s existing audience.
Her work sits at the intersection of brand building and organic growth, with a focus on staying nimble as platforms evolve and keeping human connection at the centre of every strategy. She brings a real-world perspective on what the organic social landscape looks like right now and what marketers can do to move faster without losing their voice on social media.
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