Julie Wang is the visionary founder and CEO of Tiny Planet Digital, a Vancouver-based digital marketing agency. As a recent graduate of UBC, Julie noticed a disconnect between what was taught in school and what was expected in the workforce. She was also struck by the lack of representation in the marketing industry. Determined to make a difference, Julie founded Tiny Planet Digital to provide businesses with personalized marketing services that help them achieve their goals.

Julie is a passionate advocate for education and equity. She has used Tiny Planet Digital to support young and underrepresented groups by providing education and mentoring opportunities. Additionally, Julie has been a strong voice for social and environmental justice, using her expertise to support organizations that align with her values. Through this passion, she has provided pro-bono services to NGOs to spread awareness for their causes, demonstrating her commitment to making a positive impact on the world.

Through her dedication to education and equity, Julie has participated in many initiatives to increase marketing literacy. She is a mentor for the ISS of BC, YELL Canada, and the Surrey Board of Trade. Her accomplishments have not gone unnoticed; she has received invitations to speak at events and interviews. Julie was also named the 2022 BC Business Women of the Year – Rising Star award winner, recognizing her outstanding achievements and leadership in the industry.

Julie’s passion for education, equity, and social and environmental justice shines through in everything she does. She has used Tiny Planet Digital as a platform to positively impact the world while providing exceptional marketing services to businesses of all sizes. Her commitment to making a difference sets her apart as a true leader in the industry.

Panel Discussion: Mastering Paid Ads Strategy

Step into the world of precision and performance with our panel discussion on ‘Mastering Paid Ads Strategy.’ This powerful session assembles a lineup of distinguished digital marketing experts and strategists who are at the forefront of paid advertising. They bring a wealth of knowledge from their hands-on experience managing successful paid ad campaigns across a variety of platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more.

Our panelists will dive deep into the art and science of creating, executing, and optimizing paid advertising strategies that not only capture attention but also convert audiences into loyal customers. From the intricacies of audience targeting and creative ad design to the nuances of bidding strategies and analytics, this discussion will cover the essential components of a successful paid ads campaign.

Attendees will gain insights into the latest trends and innovations in paid advertising, including AI and machine learning optimizations, the impact of privacy changes on ad targeting, and strategies for maximizing ROI in a competitive digital landscape. Whether you’re a small business owner looking to get the most out of your ad spend, a marketing professional aiming to enhance your paid ads skills, or simply interested in the dynamics of digital advertising, this panel discussion promises to deliver valuable knowledge and practical takeaways.

Join us for ‘Mastering Paid Ads Strategy’ and unlock the potential of paid advertising to drive growth and create impactful brand visibility in the digital age.”

This description positions the panel discussion as an essential learning opportunity for anyone involved in or interested in the complexities and strategies behind effective paid advertising.