As Creative Strategy Director at TikTok Canada’s Creative Lab, Jeff partners with brands and agencies, igniting their creative prowess to fuel business success and leave a lasting cultural impact on the platform. Before TikTok, Jeff worked as a creative agency side at companies including J. Walter Thompson, FCB, & John St, creating internationally acclaimed award-winning work for prestigious clients such as BMW, HSBC, BMO, Tim Hortons, and Mazda.