Panel: From Creators to Conversions: Making Content Work Harder
Jeff Schaeffler is VP of Marketing at Creator.co, a global leader of influencer marketing with clients like Nike, Amazon, Best Buy, and Oakley. In his role, he helps define Creator’s overall market solution, enabling brands to leverage the company’s platform and agency services for measurable growth through creator partnerships. With over a decade in digital marketing, Jeff has worked on both brand and agency sides, as Director Product Marketing with local leaders like Hootsuite and delivering campaign strategy for global icons including McDonald’s, GAP, and Electronic Arts at Cossette.
A former President of the International Internet Marketing Association and former Board Member of the BC Association of Integrated Marketers, Jeff has guided C-suite executives and marketing teams through transformative strategies that adapt to evolving consumer behaviour. Passionate about helping businesses from startups to global enterprises scale in the competitive creator economy, Jeff will share how partnerships, storytelling, and the right product mix can future-proof marketing strategies.
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