From Local to Loyal: Turning Community Engagement into Conversions

Hannah Ungar is the Vice President of Marketing at Fitness World Canada, where she leads strategic initiatives to elevate the brand’s presence and drive member engagement across 17 HVLP locations. Having led marketing strategies for several
fitness brands in British Columbia, including UFC GYM, Crunch Fitness and now Fitness World, Hannah excels in crafting innovative marketing campaigns that resonate with diverse audiences and foster community connection.

Her career is marked by a commitment to blending data-driven strategies with creative vision, resulting in notable increases in membership growth and brand loyalty. With a background in high performance sport and a degree from McGill University, Hannah is passionate about promoting healthy lifestyles and actively supports local wellness initiatives.