Fireside Chat: The Future of Newsletter Marketing (and How to Win in It)

Farhan Mohamed is a prominent media innovator and entrepreneur based in Vancouver, Canada. He is currently an Advisor at Playbook, a leading growth advisory firm.

Farhan is best known for transforming Vancity Buzz from a local blog into Daily Hive, a digital media powerhouse spanning seven cities across Canada and the United States. As Daily Hive’s Editor-in-Chief from 2012 to 2020, he built and led high-performing newsroom teams while developing innovative approaches to community engagement and digital transformation, reaching over 6.5 million readers each month.

His success in scaling digital operations led him to co-found Overstory Media Group, building a network of over a dozen distinct community publications with over 375,000 local email subscribers, thousands of paying members, print newspapers, and over 100 in-person events. His vision and leadership further demonstrate his ability to build and grow impactful digital enterprises.

Farhan’s remarkable track record in scaling organizations and his deep understanding of community building make him an invaluable addition to Playbook’s team. His experience in fundraising and transforming startups into multi-market success stories brings practical, hands-on expertise to clients navigating similar growth trajectories.