Alannah Lipsey is a Brand Strategy Lead at Google – helping the world’s top Brand Marketers maximize their advertising strategies on YouTube. Alannah has a rich background in building some of the most beloved brands in Canada over the past 10 years, in the CPG and tech industry, and has also worked abroad in various countries on Google’s Go-To-Market team increasing the effectiveness of the sales force globally. Amidst the rapidly changing video landscape, Alannah brings a refreshing perspective on areas of growth potential and has a proven track record of increasing brand equity for her clients. She attended the University of Western Ontario, obtaining an Honours degree from The Richard Ivey School of Business.