Panel Cross-Channel Marketing: Strategies for a Choesive Brand Experience

Candace Hernandez is a seasoned marketing and communications professional with over 15 years of expertise in managing some of British Columbia’s most beloved brands. With an impressive track record that includes leading marketing efforts for major organizations such as McDonald’s Restaurants of Canada, BC Lottery Corporation, and London Drugs, Candace has excelled in overseeing large-scale advertising campaigns across diverse media channels, including traditional, out-of-home, and digital platforms driving new products launches and brand growth across Canada.

In her current role as the Director of Marketing & Communications at Praxis, Candace is dedicated to showcasing the organization as a global leader in the Spinal Cord Injury (SCI) community. Her transition from the private sector to the non-profit space in 2019 reflects her commitment to utilizing her skills for meaningful causes, focusing on driving fundraising, supporting donor stewardship, and raising public awareness for Praxis.