Alejandro Arango, known as FreaKeToN, is a strategic storyteller, creative director, and entrepreneur working at the intersection of technology, media, and human transformation. He began his career in film and media production before moving into the tech and startup world, founding companies and leading large-scale creative and marketing initiatives across Latin America. His work has ranged from building film ecosystems and international cultural campaigns to advising startups, brands, and governments on storytelling-driven growth strategies.
Today he focuses on designing creative systems that combine data, AI, and narrative to empower creators and entrepreneurs. He is currently the CEO of TURBO, a company built in partnership with Dan Martell and Martell Ventures. TURBO is a real-time viral content detection platform that identifies breakout social media videos before they peak and delivers ready-to-film briefs to creators, helping them ride trends early and produce high-impact content faster.
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