Adam Ferreira is the Brand Manager at Vancouver Whitecaps FC who’s spent the last four years proving that sustainable attention is built by playing the long game. Adam brings partnership expertise and data-driven strategy from companies like MLSE, Allstate Canada, American Campus Communities, and SDI Marketing, but it’s at Whitecaps FC where he’s learned that in a creator-driven world, the brands winning attention are the ones building genuine fan loyalty through in-house creative excellence.