Social Media Optimization for 2025: Real Time Audit and Advice for Personal and Brand Profiles Across Platforms

Olivia Tobias is a social media strategist and content creator specializing in driving brand engagement, storytelling, and community growth. She currently works at We Are Social as a Social Media Manager for brands like Microsoft Copilot, PlayStation, and Paramount+, and previously led social media initiatives at lululemon. Alongside her agency work, Olivia freelances with brands and events, providing behind-the-scenes content production to elevate their digital presence. Known for blending creativity with strategic insight, she helps brands connect authentically with audiences, spark meaningful conversations online, and create content that enhances event experiences.