Gerome Macalalag

Gerome is a Marketing Operations Specialist at Unbounce with over a decade of experience in digital marketing, spanning growth strategy, marketing analytics, and operations. At Unbounce, he enables the marketing team to launch high-impact, goal-oriented campaigns by equipping them with the right tools, streamlined processes, and actionable data. From leading the migration to Google Analytics 4 to implementing a company-wide lead enrichment tool, Gerome plays a critical role in driving marketing efficiency and campaign performance. He is also a key player in the technical execution of Go-to-Market strategies, helping bridge marketing strategy with operational excellence.

 Before joining Unbounce, Gerome spent years in Vancouver’s vibrant startup ecosystem, often stepping in as the first marketer on the ground at venture-backed companies. He built systems for predictable growth, scaled user acquisition, and eventually led marketing teams across SaaS, marketplace, and mobile app businesses. His specialties include mobile app marketing, lead generation, campaign attribution, and marketing automation.