KELOWNA 2024 AGENDA

05/23/2024 - 05/23/2024

CDMS Kelowna

Thursday, May 23rd, 2024
Thursday, May 23rd, 2024
Exhibit Hall Conference Room

Registration

Check-in, networking and welcome refreshments.

9:30 PM – 10:00 PM

Opening Remarks

Welcome to CDMS 2024!

Presented by

Megan Shallow, Emcee at CDM Summit & CEO of BNL Media Consulting
Megan Shallow, Emcee at CDM Summit & CEO of BNL Media Consulting
10:00 PM – 10:10 PM

How to Build a ROI-focused Inbound Marketing Strategy

The keynote will delve into the core components of a successful inbound marketing strategy, emphasizing the importance of creating content that resonates, employing SEO best practices, and harnessing the power of social media to foster organic growth. Attendees will learn how to align marketing efforts with customer needs and preferences, creating a seamless journey from awareness to action. Beyond the basics, the presentation will explore advanced tactics for optimizing conversions and nurturing leads, ensuring that every element of the marketing funnel works efficiently towards the ultimate goal of driving ROI. Special attention will be given to the analysis and refinement phase, where data-driven insights become the key to continuous improvement and success. This session promises to be an invaluable resource for marketers aiming to refine their inbound strategies with an eye on not only attracting leads but also converting them into loyal customers and brand advocates. By focusing on delivering value at every touchpoint, attendees will leave with a clear blueprint for building inbound marketing strategies that are not just effective but also ROI-focused and scalable. Whether you’re looking to kickstart your inbound marketing efforts or elevate your existing strategy, “How to Build an ROI-focused Inbound Marketing Strategy” will provide the guidance and inspiration needed to achieve your marketing objectives efficiently and effectively.

Presented by

Supriya Daswani, Demand Generation Lead at Flinks

With over 10 years of experience in marketing, Supriya comes with a well-rounded background in B2B and B2C marketing. Having worked in several different industries, she found her calling in the B2B Lead and Demand Generation space and has been actively working with small to mid-size startups to set up and grow their lead-generation funnels. Her expertise lies in building Inbound marketing funnels that tie all aspects of digital marketing (content, paid, organic and email) in a way that is cohesive and user-friendly. Her philosophy with marketing has always been to look through the eyes of the persona and build marketing tactics that help them understand, evaluate and buy products that fit into their business needs.

10:10 PM – 10:30 PM

How To Build And Optimize A Social Media Strategy With Easy To Use Systems

In today’s digital age, an effective social media strategy is not just beneficial; it’s essential for businesses and individuals looking to expand their reach and impact. However, crafting a plan that is both efficient and impactful can seem daunting. That’s where our upcoming keynote, “How To Build And Optimize A Social Media Strategy With Easy To Use Systems,” steps in to demystify the process. This engaging and informative presentation is designed to equip attendees with the tools and knowledge necessary to not only establish a strong social media presence but to do so with ease and efficiency. Our expert speaker will guide you through the latest in social media strategies, introducing easy-to-implement systems that streamline your social media activities while maximizing engagement and growth. Key topics will include: > Understanding Your Audience: Learn how to analyze and understand your target audience to create more engaging and relevant content. > Content Creation & Scheduling: Discover tools and techniques for generating content that resonates, and learn how to schedule your posts for optimal impact. > Analytics & Optimization: Dive into the world of analytics to measure your success and refine your strategy for even better results. > Engagement Strategies: Uncover the secrets to boosting interaction with your audience, turning followers into loyal fans. > Platform-Specific Tips: Get tailored advice for the most popular social media platforms, ensuring you’re getting the most out of each one. Whether you’re a social media novice or looking to enhance your existing strategy, this keynote will provide valuable insights and practical advice to help you navigate the social media landscape with confidence. Join us to unlock the potential of your social media presence and propel your brand to new heights with systems that simplify and amplify your efforts.

Presented by

Laura Rychlik, Senior Social Media Strategist at Hootsuite

With over eight years of experience in B2B and B2C digital marketing, Laura helps businesses navigate the complex and ever-changing world of social media. As a Senior Social Media Strategist at Hootsuite, she delivers personalized workshops and webinars to customers with the goal of helping them up-level their content strategies, build employee advocacy programs or understand how to showcase ROI. You can also catch her LinkedIn podcast Morning Owls where she and her co-host dive into industry news, trends and tactics to test on social.

10:30 PM – 10:50 PM

BOLD BRANDING FOR BOLD BRANDS

Presented by

Chris Bingham, Owner Proprietor at Cyan Bold Design

BOLD BRANDING FOR BOLD BRANDS Meet Chris Bingham, CDPTM – a graphic designer who is known for his bold and creative designs. With his vast experience in design, including teaching, art direction, and course development, Chris has become an expert in brand identity and logo design. He has worked with clients across diverse industries, ranging from agriculture to health insurance, and has helped them stand out in a world of visual clutter. Chris is not just a designer but also a brand strategist who helps bridge the gap between marketing and design. He advises his clients on how to make an impact with their assets through carefully crafted campaign materials, web design, social media, packaging, and apparel. He believes that graphic design has the power to change people’s perceptions and bring the community together. Chris has proven this through his work in creating Design Day for GOOD to help non-profit organizations in Kelowna with a boost to their visual voice.

10:50 PM – 11:10 PM

Expanding Minds and Markets: Lessons from Psychedelics

In an era where innovation and mental wellness are at the forefront of societal progress, “Expanding Minds and Markets: Lessons from Psychedelics” presents a groundbreaking exploration into the intersection of psychedelics and business. Led by Fraser Johnston, CEO of EntheoTech, this keynote delves into the transformative power of psychedelic research and its burgeoning impact on industries and individual mindsets alike. Johnston, leveraging his extensive experience and insight into the psychedelic space, offers a compelling narrative on how these substances are not only reshaping our understanding of mental health and wellness but also creating new paradigms in business innovation and market expansion. This session will take attendees on a thought-provoking journey, highlighting the historical context of psychedelics, their recent resurgence in scientific research, and the ethical considerations for businesses entering this space. Rather than presenting a conventional argument, Johnston invites the audience to consider the broader implications of psychedelics on creativity, problem-solving, and empathy within the workplace. He will share pioneering case studies where psychedelic principles have inspired innovative business strategies and fostered environments that prioritize mental health and holistic well-being. “Expanding Minds and Markets” goes beyond the surface, offering insights into how the lessons learned from psychedelics can influence leadership styles, corporate culture, and, ultimately, market success. Johnston’s vision for the future includes a world where integrating psychedelic wisdom into our professional lives can lead to more compassionate, innovative, and sustainable business practices.

Presented by

Fraser Johnston, Co-Founder & CEO at EntheoTech

EntheoTech (“ET”) delivers medically driven and personalized psychedelic therapy via its proprietary Odyssey Method in multidisciplinary clinics treating chronic pain and mental health conditions. ET’s vision is to change societal views on medicine, health care and consciousness. Our treatments are grounded in cutting-edge science and the desire to heal and evolve our communities. Entheogens have been used around the world for millennia and are natural technologies. With scientific advancements, we can gain a deeper understanding of the power and efficacy of these wonderful tools. ET is focused on respecting and honouring these medicines while developing a gold standard of care.

11:10 PM – 11:30 PM

Break

You learned alot! Now is the time to reflect, stretch your legs and get to know other attendees.

11:30 PM – 12:00 AM

Exhibit Hall Conference Room The Well Pub
 

Holistic Marketing for Local Business

“Holistic Marketing for Small Business” is a beacon for small business owners navigating the complex waters of marketing. This keynote doesn’t just skim the surface of traditional tactics; it dives deep into the essence of holistic marketing, presenting a 360-degree approach that seamlessly integrates every facet of your business into a cohesive marketing strategy. Embrace a journey that transcends conventional boundaries, guided by an expert in the field, to discover how every element of your business—from product development to customer interaction—can be harmoniously aligned with your marketing efforts. This approach ensures your brand speaks with one voice, delivering a message that resonates deeply with your audience and fosters unparalleled loyalty. What sets this session apart: > A Fresh Perspective on Marketing: Shift your view from isolated tactics to a comprehensive, integrated strategy that elevates your entire business. > Brand Harmony: Achieve a symphony of consistency across all customer touchpoints, reinforcing your brand identity and values at every turn. > The Customer at Your Core: Tailor your operations to not just meet but anticipate customer needs, creating experiences that delight and retain. > Synergy Between Channels: Uncover the art of blending digital prowess with traditional charm to captivate a broader audience. > Analytics with Purpose: Learn to leverage data not just for insights, but as a compass guiding your marketing journey towards greater impact and efficiency. “Holistic Marketing for Small Business” is more than a keynote; it’s a transformative experience that will recalibrate your approach to marketing. It promises not just growth but a flourishing ecosystem where every part of your business contributes to a thriving whole. Perfect for entrepreneurs ready to elevate their brand, this session will leave you with a profound understanding of how to navigate the marketing landscape effectively and authentically.

Presented by

Deepa Pillay, Director of Marketing at Stober Group
12:00 AM – 12:20 AM

Panel Discussion: Content Creators Unleashed

Dive into the heart of creativity and strategy with our panel discussion, ‘Content Creators Unleashed.’ This session is a convergence of brilliant minds who excel in blending content creation with digital marketing prowess. Each panellist brings a unique perspective, drawing from their rich experiences as content architects and digital marketing strategists across diverse industries. They are not just creators; they are innovators who understand how to craft messages that resonate and engage on a profound level. Our experts will peel back the layers of successful content strategy, offering insights into developing compelling narratives, leveraging analytics for content optimization, and navigating the ever-changing digital landscape to maintain relevance and audience engagement. This is an unparalleled opportunity to learn how storytelling meets data-driven decision-making to produce content that not only captures attention but also drives results. Whether you’re an aspiring content creator, a digital marketing professional looking to elevate your content strategies, or someone passionate about the intersection of creativity and marketing, ‘Content Creators Unleashed’ will equip you with actionable insights and inspiration. Prepare to explore the synergy between content creation and digital marketing and how this powerful combination can be harnessed to achieve your goals and amplify your digital footprint.” This version focuses on the dual expertise of the speakers in both content creation and digital marketing without specifying their roles as influencers or YouTubers, making it suitable for a professional audience.

Presented by

Mark Stone, Owner and Senior Copywriter at Mark Stone Writing Group

Mark has been writing about technology, cybersecurity, entertainment, and business since 2008, when he left the IT world behind. Mark began his writing career at Castanet covering celebrity gossip, and quickly rose to the role of content director. Over the next five years, he honed his skills in entertainment journalism before pivoting to technology and cybersecurity. For the past decade, Mark has successfully run his own freelance writing business, working with a diverse range of clients from innovative AI cybersecurity startups to several Fortune 100 tech companies. He loves bringing a fresh perspective into everything he writes, even for “dry” topics like cybersecurity. Mark enjoys talking about content marketing, cybersecurity, books, and great TV shows.

Nikki Gillingham, Founder & CEO at Blue Whale Communications

Nikki’s career in marketing and communications started in the corporate world, where she worked for private and public sector organizations and not-for-profits of all sizes. This foundation gave her valuable experience in change management, stakeholder engagement, social media, and digital marketing. In 2016, she was introduced to content marketing theory and was instantly hooked. Less than a year later, in 2017, Nikki founded Blue Whale Communications, a content marketing agency that has helped almost 100 small business owners and entrepreneurs increase their brand awareness, online reputation, and influence in their industry. In her coaching, Nikki is passionate about helping busy business owners find ways to leverage content to grow their business, without having to invest too much time or money to get it done. Nikki currently lives in Lavington, BC, with her partner, dog, and two cats, and enjoys spending as much time outside in nature as possible.

Jenna Swetlikoff, Owner at Jenna Swetlikoff Digital Marketing

My name is Jenna, and I’m a Kelowna-born and raised digital marketer, lifestyle blogger and food lover. My business is digital marketing that caters to the needs of local businesses. With a deep understanding of the ever-evolving social media landscape, I provide comprehensive social media management, content creation, and consulting services that ensure my clients’ online presence remains engaging and impactful. In addition to digital marketing, I have established a food and lifestyle blog. This platform serves as a creative outlet where I share resources for readers of my travel experience and insights into local restaurants. I offer unique perspectives and valuable insights that can benefit both businesses seeking growth online and fellow enthusiasts looking for inspiration in their own explorations within our province.

Jensen Kentel, Lifestyle Content Creator

Jensen Kentel is a travel and lifestyle content creator based out of the beautiful Okanagan Valley! As a content creator, she has built and scaled social media accounts to not only gain followers but build long lasting, engaged and connected online communities. Jensen is passionate about sharing her life and experiences and uses her unique voice to create impactful influencer campaigns for her clients. In short, she specializes in creating social media ad’s that don’t look like ad’s. With her knowledge of the social media landscape, Jensen also works with small businesses as a social media consultant to strengthen and grow her clients online presence. Through comprehensive social media strategy, content creation and influencer campaign management, Jensen is passionate about bridging the gap between businesses and content creators to create social media success.

Austin Isagawa, Solopreneur at Hula Creative

Austin Isagawa is a freelance video marketer who runs a small video agency Hula Creative. Austin is passionate about people’s stories and helping business owners grow their brand through authentic video content. In our visual era, people consume countless hours of video content daily. Austin teaches business owners how to magnetize their brand by sharing their voice on camera and creating to have their own piece of digital real estate in the online world.

12:20 AM – 1:00 AM
 

Lunch Break

1:00 AM – 2:00 AM

   
 

The Art of Listening and what that means for your business

In today’s noisy online world, one crucial skill is absolutely important: listening. Join Search + Rescue Marketing Agency Partner and Chief Listening Officer Matt Borck as we delve into “Exploring the Art of Listening” and its power to transform your content strategy. This engaging 15-minute talk will take you beyond traditional social listening and explore the secrets to truly understanding your audience.

Presented by

Matt Borck, Partner & Creator at Search + Rescue Marketing Agency

The Art of Listening and what that means for your business In today’s noisy online world, one crucial skill is absolutely important: listening. Join Search + Rescue Marketing Agency Partner and Chief Listening Officer Matt Borck as we delve into “Exploring the Art of Listening” and its power to transform your content strategy. This engaging 15-minute talk will take you beyond traditional social listening and explore the secrets to truly understanding your audience.

2:00 AM – 2:20 AM

Breaking the Mold: Innovative Package Design in a Competitive Marketplace

Presented by

Noah Barlow, Founder at Smaller Agency Ltd.

Noah Barlow is a leading branding and marketing professional, bringing over 15 years of rich experience to his role as a keynote speaker. As the founder of Smaller Agency Ltd., and having held influential positions such as CMO, VP of Marketing and Director of Brand and Programming, Noah has become synonymous with groundbreaking approaches in brand development and marketing strategy. His pivotal contributions to the rebranding and market success of renowned names like Miller Lite, MGD, and Grolsch underscore his exceptional skill in navigating the complex interplay between brand identity and evolving market trends. Known for his visionary leadership and dynamic communication style, Noah has consistently led teams to achieve remarkable success in branding initiatives, setting new benchmarks in the industry.

2:20 AM – 2:30 AM

The Foundations for B2B Marketing Success

In the fast-paced world of B2B marketing, understanding the foundational elements that drive success is more critical than ever. The keynote, “The Foundations for B2B Marketing Success” is a concentrated exploration into the essential strategies, insights, and philosophies that form the backbone of effective B2B marketing. We delve into the art and science of B2B marketing, offering a panoramic view of what it takes to succeed in this unique arena. Our expert speaker will navigate through the complexities of developing meaningful business relationships, crafting messages that resonate with a professional audience, and leveraging the right mix of digital tools to connect, engage, and convert. Rather than focusing on specific tactics, this keynote emphasizes the importance of a strategic approach that is adaptable, informed by deep market understanding, and aligned with overarching business objectives. We explore how effective B2B marketing is not just about reaching out to other businesses but connecting on a level that recognizes their challenges, needs, and aspirations. Attendees will leave with a renewed perspective on B2B marketing, equipped with the principles that will help them think more strategically about their efforts. Whether you’re refining an existing strategy or laying the groundwork for new initiatives, “The Foundations for B2B Marketing Success” offers valuable insights in a concise format tailored for immediate impact. Join us for this enlightening session that promises to reshape your approach to B2B marketing, setting the stage for success in today’s competitive business environment.

Presented by

Laura Norup-Boyer, Founder at BlackBean Marketing

Laura Norup-Boyer, Founder and Director of BlackBean Marketing, brings extensive international experience from Switzerland to Asia, and now Canada, to the B2B marketing landscape in North America’s industrial sector. With a Master’s in Political Science and a Diploma in Graphic Design, she leads her agency to innovate in digital marketing, emphasizing the human connection in B2B engagements. Recognized for her contributions with a finalist position for the Best Small Business Excellence Awards in Kelowna, BC, Laura’s current focus is on groundbreaking surveys in the chemical, mining, and heavy equipment industries. These projects aim to identify digital marketing opportunities, helping clients to secure a competitive edge and increase their market share.

2:40 AM – 3:00 AM

Panel Discussion: Mastering Paid Ads Strategy

Panel Discussion: Mastering Paid Ads Strategy Step into the world of precision and performance with our panel discussion on ‘Mastering Paid Ads Strategy.’ This powerful session assembles a lineup of distinguished digital marketing experts and strategists who are at the forefront of paid advertising. They bring a wealth of knowledge from their hands-on experience managing successful paid ad campaigns across a variety of platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more. Our panellists will dive deep into the art and science of creating, executing, and optimizing paid advertising strategies that not only capture attention but also convert audiences into loyal customers. From the intricacies of audience targeting and creative ad design to the nuances of bidding strategies and analytics, this discussion will cover the essential components of a successful paid ads campaign. Attendees will gain insights into the latest trends and innovations in paid advertising, including AI and machine learning optimizations, the impact of privacy changes on ad targeting, and strategies for maximizing ROI in a competitive digital landscape. Whether you’re a small business owner looking to get the most out of your ad spend, a marketing professional aiming to enhance your paid ads skills, or simply interested in the dynamics of digital advertising, this panel discussion promises to deliver valuable knowledge and practical takeaways. Join us for ‘Mastering Paid Ads Strategy’ and unlock the potential of paid advertising to drive growth and create impactful brand visibility in the digital age.” This description positions the panel discussion as an essential learning opportunity for anyone involved in or interested in the complexities and strategies behind effective paid advertising.

Presented by

Supriya Daswani, Demand Generation Lead at Flinks

With over 10 years of experience in marketing, Supriya comes with a well-rounded background in B2B and B2C marketing. Having worked in several different industries, she found her calling in the B2B Lead and Demand Generation space and has been actively working with small to mid-size startups to set up and grow their lead-generation funnels. Her expertise lies in building Inbound marketing funnels that tie all aspects of digital marketing (content, paid, organic and email) in a way that is cohesive and user-friendly. Her philosophy with marketing has always been to look through the eyes of the persona and build marketing tactics that help them understand, evaluate and buy products that fit into their business needs.

Julie Wang, Founder & Lead Digital Strategist at Tiny Planet Digital

Julie Wang is the visionary founder and CEO of Tiny Planet Digital, a Vancouver-based digital marketing agency. As a recent graduate of UBC, Julie noticed a disconnect between what was taught in school and what was expected in the workforce. She was also struck by the lack of representation in the marketing industry. Determined to make a difference, Julie founded Tiny Planet Digital to provide businesses with personalized marketing services that help them achieve their goals. Julie is a passionate advocate for education and equity. She has used Tiny Planet Digital to support young and underrepresented groups by providing education and mentoring opportunities. Additionally, Julie has been a strong voice for social and environmental justice, using her expertise to support organizations that align with her values. Through this passion, she has provided pro-bono services to NGOs to spread awareness for their causes, demonstrating her commitment to making a positive impact on the world.

Cody Pollard, Founder at Scale Up Digital Marketing

With an illustrious track record of sculpting market-entry masterpieces for e-commerce ventures, Cody stands at the forefront of converting concepts into cash cows. His expertise isn’t just in launching campaigns; it’s about engineering them to be profit powerhouses. Beyond just plotting the creative course, Cody delves into the data dungeons, unearthing insights and innovative ideas that remain invisible to the ordinary eye. It’s this unique blend of strategic foresight and analytical acumen that makes Cody an invaluable navigator in the ever-evolving e-commerce landscape.

Leland Dieno, Partner at Canadian Digital Marketing Summit

Leland Dieno founded Dieno Digital Marketing Consulting in 2005(ish) supporting his own company, family’s companies and a few local businesses. Throughout his career he has offered consulting time to businesses and while keeping Dieno Digital niche, and boutique is currently providing several partners and clients with digital marketing services.

Natasha Chilcott, Director of Marketing & Sales at Marr Media Group

I’ve worked with countless businesses over the last 10 years in marketing and sales, contributing millions in growth by utilizing digital marketing. I’ve built two of my own businesses and had one exit. Now, I’m helping brands who are serious about growth to leverage social media and email to scale their sales.

3:00 AM – 3:30 AM
 

Break

3:30 AM – 3:45 AM

   
 

The Psychology of Sustainability in Business

A Fireside Chat with Brad, Founder of Pela and Lomi & Ester Pike, CEO of Fledge Solutions

Presented by

Brad Pedersen, Co-founder and Chairman at Lomi & Pela

Brad is a multifaceted entrepreneur with a rich journey marked by innovation, resilience, and a passion for social enterprise. Starting his entrepreneurial path at 16 by cutting wood, Brad bootstrapped a toy company from a basement condo in Canada, growing it into one of the country’s largest toy enterprises. Despite facing challenges like bankruptcy, Brad’s perseverance led him to co-found Tech 4 Kids, a venture that soared to over $60M in revenues, operating globally. Brad’s business acumen shone again with the successful merger of Tech 4 Kids and The Bridge Direct, forming Basic Fun. This venture, responsible for iconic brands like Tonka and Care Bears, achieved nine-figure revenues. Post Basic Fun, Brad’s focus shifted towards social entrepreneurship. He co-founded Pela Case, introducing the world’s first compostable phone case, and later Lomi, pioneering smart waste technology with a groundbreaking $9.8M crowd-funded campaign.

Ester Pike, Founder & CEO at Fledge Solutions Inc.

With a background in Occupational Psychology and a specialization in psychometric assessments, I have had the great privilege of working closely with a wide range of valuable local organizations, both in leadership roles and as a consultant. Through these experiences, I have observed firsthand the critical importance of understanding and cultivating the “people” part of a business. Human Factors are what create the unique fingerprint of every organization, and it is my passion to provide you with the tools and skills necessary to lead your business to functioning at its peak through your greatest resource of all: your people.

3:45 AM – 4:30 AM
 
   

CDMS After Party

Join us for the CDMS afterparty, where you can let loose and enjoy an evening filled with lively music, a cash bar, and a variety of food options. It’s the perfect setting for networking and creating memorable moments with photo opportunities galore. Don’t miss out on this chance to unwind and connect in a vibrant, festive atmosphere!

4:30 AM – 8:30 AM

CDMS Kelowna

05/23/2024

Exhibit Hall

Lunch Break

1:00 AM – 2:00 AM

Break

3:30 AM – 3:45 AM

Conference Room

Holistic Marketing for Local Business

“Holistic Marketing for Small Business” is a beacon for small business owners navigating the complex waters of marketing. This keynote doesn’t just skim the surface of traditional tactics; it dives deep into the essence of holistic marketing, presenting a 360-degree approach that seamlessly integrates every facet of your business into a cohesive marketing strategy. Embrace a journey that transcends conventional boundaries, guided by an expert in the field, to discover how every element of your business—from product development to customer interaction—can be harmoniously aligned with your marketing efforts. This approach ensures your brand speaks with one voice, delivering a message that resonates deeply with your audience and fosters unparalleled loyalty. What sets this session apart: > A Fresh Perspective on Marketing: Shift your view from isolated tactics to a comprehensive, integrated strategy that elevates your entire business. > Brand Harmony: Achieve a symphony of consistency across all customer touchpoints, reinforcing your brand identity and values at every turn. > The Customer at Your Core: Tailor your operations to not just meet but anticipate customer needs, creating experiences that delight and retain. > Synergy Between Channels: Uncover the art of blending digital prowess with traditional charm to captivate a broader audience. > Analytics with Purpose: Learn to leverage data not just for insights, but as a compass guiding your marketing journey towards greater impact and efficiency. “Holistic Marketing for Small Business” is more than a keynote; it’s a transformative experience that will recalibrate your approach to marketing. It promises not just growth but a flourishing ecosystem where every part of your business contributes to a thriving whole. Perfect for entrepreneurs ready to elevate their brand, this session will leave you with a profound understanding of how to navigate the marketing landscape effectively and authentically.

Presented by

Deepa Pillay, Director of Marketing at Stober Group

12:00 AM – 12:20 AM

Panel Discussion: Content Creators Unleashed

Dive into the heart of creativity and strategy with our panel discussion, ‘Content Creators Unleashed.’ This session is a convergence of brilliant minds who excel in blending content creation with digital marketing prowess. Each panellist brings a unique perspective, drawing from their rich experiences as content architects and digital marketing strategists across diverse industries. They are not just creators; they are innovators who understand how to craft messages that resonate and engage on a profound level. Our experts will peel back the layers of successful content strategy, offering insights into developing compelling narratives, leveraging analytics for content optimization, and navigating the ever-changing digital landscape to maintain relevance and audience engagement. This is an unparalleled opportunity to learn how storytelling meets data-driven decision-making to produce content that not only captures attention but also drives results. Whether you’re an aspiring content creator, a digital marketing professional looking to elevate your content strategies, or someone passionate about the intersection of creativity and marketing, ‘Content Creators Unleashed’ will equip you with actionable insights and inspiration. Prepare to explore the synergy between content creation and digital marketing and how this powerful combination can be harnessed to achieve your goals and amplify your digital footprint.” This version focuses on the dual expertise of the speakers in both content creation and digital marketing without specifying their roles as influencers or YouTubers, making it suitable for a professional audience.

Presented by

Mark Stone, Owner and Senior Copywriter at Mark Stone Writing Group

Mark has been writing about technology, cybersecurity, entertainment, and business since 2008, when he left the IT world behind. Mark began his writing career at Castanet covering celebrity gossip, and quickly rose to the role of content director. Over the next five years, he honed his skills in entertainment journalism before pivoting to technology and cybersecurity. For the past decade, Mark has successfully run his own freelance writing business, working with a diverse range of clients from innovative AI cybersecurity startups to several Fortune 100 tech companies. He loves bringing a fresh perspective into everything he writes, even for “dry” topics like cybersecurity. Mark enjoys talking about content marketing, cybersecurity, books, and great TV shows.

Nikki Gillingham, Founder & CEO at Blue Whale Communications

Nikki’s career in marketing and communications started in the corporate world, where she worked for private and public sector organizations and not-for-profits of all sizes. This foundation gave her valuable experience in change management, stakeholder engagement, social media, and digital marketing. In 2016, she was introduced to content marketing theory and was instantly hooked. Less than a year later, in 2017, Nikki founded Blue Whale Communications, a content marketing agency that has helped almost 100 small business owners and entrepreneurs increase their brand awareness, online reputation, and influence in their industry. In her coaching, Nikki is passionate about helping busy business owners find ways to leverage content to grow their business, without having to invest too much time or money to get it done. Nikki currently lives in Lavington, BC, with her partner, dog, and two cats, and enjoys spending as much time outside in nature as possible.

Jenna Swetlikoff, Owner at Jenna Swetlikoff Digital Marketing

My name is Jenna, and I’m a Kelowna-born and raised digital marketer, lifestyle blogger and food lover. My business is digital marketing that caters to the needs of local businesses. With a deep understanding of the ever-evolving social media landscape, I provide comprehensive social media management, content creation, and consulting services that ensure my clients’ online presence remains engaging and impactful. In addition to digital marketing, I have established a food and lifestyle blog. This platform serves as a creative outlet where I share resources for readers of my travel experience and insights into local restaurants. I offer unique perspectives and valuable insights that can benefit both businesses seeking growth online and fellow enthusiasts looking for inspiration in their own explorations within our province.

Jensen Kentel, Lifestyle Content Creator

Jensen Kentel is a travel and lifestyle content creator based out of the beautiful Okanagan Valley! As a content creator, she has built and scaled social media accounts to not only gain followers but build long lasting, engaged and connected online communities. Jensen is passionate about sharing her life and experiences and uses her unique voice to create impactful influencer campaigns for her clients. In short, she specializes in creating social media ad’s that don’t look like ad’s. With her knowledge of the social media landscape, Jensen also works with small businesses as a social media consultant to strengthen and grow her clients online presence. Through comprehensive social media strategy, content creation and influencer campaign management, Jensen is passionate about bridging the gap between businesses and content creators to create social media success.

Austin Isagawa, Solopreneur at Hula Creative

Austin Isagawa is a freelance video marketer who runs a small video agency Hula Creative. Austin is passionate about people’s stories and helping business owners grow their brand through authentic video content. In our visual era, people consume countless hours of video content daily. Austin teaches business owners how to magnetize their brand by sharing their voice on camera and creating to have their own piece of digital real estate in the online world.

12:20 AM – 1:00 AM

The Art of Listening and what that means for your business

In today’s noisy online world, one crucial skill is absolutely important: listening. Join Search + Rescue Marketing Agency Partner and Chief Listening Officer Matt Borck as we delve into “Exploring the Art of Listening” and its power to transform your content strategy. This engaging 15-minute talk will take you beyond traditional social listening and explore the secrets to truly understanding your audience.

Presented by

Matt Borck, Partner & Creator at Search + Rescue Marketing Agency

The Art of Listening and what that means for your business In today’s noisy online world, one crucial skill is absolutely important: listening. Join Search + Rescue Marketing Agency Partner and Chief Listening Officer Matt Borck as we delve into “Exploring the Art of Listening” and its power to transform your content strategy. This engaging 15-minute talk will take you beyond traditional social listening and explore the secrets to truly understanding your audience.

2:00 AM – 2:20 AM

Breaking the Mold: Innovative Package Design in a Competitive Marketplace

Presented by

Noah Barlow, Founder at Smaller Agency Ltd.

Noah Barlow is a leading branding and marketing professional, bringing over 15 years of rich experience to his role as a keynote speaker. As the founder of Smaller Agency Ltd., and having held influential positions such as CMO, VP of Marketing and Director of Brand and Programming, Noah has become synonymous with groundbreaking approaches in brand development and marketing strategy. His pivotal contributions to the rebranding and market success of renowned names like Miller Lite, MGD, and Grolsch underscore his exceptional skill in navigating the complex interplay between brand identity and evolving market trends. Known for his visionary leadership and dynamic communication style, Noah has consistently led teams to achieve remarkable success in branding initiatives, setting new benchmarks in the industry.

2:20 AM – 2:30 AM

The Foundations for B2B Marketing Success

In the fast-paced world of B2B marketing, understanding the foundational elements that drive success is more critical than ever. The keynote, “The Foundations for B2B Marketing Success” is a concentrated exploration into the essential strategies, insights, and philosophies that form the backbone of effective B2B marketing. We delve into the art and science of B2B marketing, offering a panoramic view of what it takes to succeed in this unique arena. Our expert speaker will navigate through the complexities of developing meaningful business relationships, crafting messages that resonate with a professional audience, and leveraging the right mix of digital tools to connect, engage, and convert. Rather than focusing on specific tactics, this keynote emphasizes the importance of a strategic approach that is adaptable, informed by deep market understanding, and aligned with overarching business objectives. We explore how effective B2B marketing is not just about reaching out to other businesses but connecting on a level that recognizes their challenges, needs, and aspirations. Attendees will leave with a renewed perspective on B2B marketing, equipped with the principles that will help them think more strategically about their efforts. Whether you’re refining an existing strategy or laying the groundwork for new initiatives, “The Foundations for B2B Marketing Success” offers valuable insights in a concise format tailored for immediate impact. Join us for this enlightening session that promises to reshape your approach to B2B marketing, setting the stage for success in today’s competitive business environment.

Presented by

Laura Norup-Boyer, Founder at BlackBean Marketing

Laura Norup-Boyer, Founder and Director of BlackBean Marketing, brings extensive international experience from Switzerland to Asia, and now Canada, to the B2B marketing landscape in North America’s industrial sector. With a Master’s in Political Science and a Diploma in Graphic Design, she leads her agency to innovate in digital marketing, emphasizing the human connection in B2B engagements. Recognized for her contributions with a finalist position for the Best Small Business Excellence Awards in Kelowna, BC, Laura’s current focus is on groundbreaking surveys in the chemical, mining, and heavy equipment industries. These projects aim to identify digital marketing opportunities, helping clients to secure a competitive edge and increase their market share.

2:40 AM – 3:00 AM

Panel Discussion: Mastering Paid Ads Strategy

Panel Discussion: Mastering Paid Ads Strategy Step into the world of precision and performance with our panel discussion on ‘Mastering Paid Ads Strategy.’ This powerful session assembles a lineup of distinguished digital marketing experts and strategists who are at the forefront of paid advertising. They bring a wealth of knowledge from their hands-on experience managing successful paid ad campaigns across a variety of platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more. Our panellists will dive deep into the art and science of creating, executing, and optimizing paid advertising strategies that not only capture attention but also convert audiences into loyal customers. From the intricacies of audience targeting and creative ad design to the nuances of bidding strategies and analytics, this discussion will cover the essential components of a successful paid ads campaign. Attendees will gain insights into the latest trends and innovations in paid advertising, including AI and machine learning optimizations, the impact of privacy changes on ad targeting, and strategies for maximizing ROI in a competitive digital landscape. Whether you’re a small business owner looking to get the most out of your ad spend, a marketing professional aiming to enhance your paid ads skills, or simply interested in the dynamics of digital advertising, this panel discussion promises to deliver valuable knowledge and practical takeaways. Join us for ‘Mastering Paid Ads Strategy’ and unlock the potential of paid advertising to drive growth and create impactful brand visibility in the digital age.” This description positions the panel discussion as an essential learning opportunity for anyone involved in or interested in the complexities and strategies behind effective paid advertising.

Presented by

Supriya Daswani, Demand Generation Lead at Flinks

With over 10 years of experience in marketing, Supriya comes with a well-rounded background in B2B and B2C marketing. Having worked in several different industries, she found her calling in the B2B Lead and Demand Generation space and has been actively working with small to mid-size startups to set up and grow their lead-generation funnels. Her expertise lies in building Inbound marketing funnels that tie all aspects of digital marketing (content, paid, organic and email) in a way that is cohesive and user-friendly. Her philosophy with marketing has always been to look through the eyes of the persona and build marketing tactics that help them understand, evaluate and buy products that fit into their business needs.

Julie Wang, Founder & Lead Digital Strategist at Tiny Planet Digital

Julie Wang is the visionary founder and CEO of Tiny Planet Digital, a Vancouver-based digital marketing agency. As a recent graduate of UBC, Julie noticed a disconnect between what was taught in school and what was expected in the workforce. She was also struck by the lack of representation in the marketing industry. Determined to make a difference, Julie founded Tiny Planet Digital to provide businesses with personalized marketing services that help them achieve their goals. Julie is a passionate advocate for education and equity. She has used Tiny Planet Digital to support young and underrepresented groups by providing education and mentoring opportunities. Additionally, Julie has been a strong voice for social and environmental justice, using her expertise to support organizations that align with her values. Through this passion, she has provided pro-bono services to NGOs to spread awareness for their causes, demonstrating her commitment to making a positive impact on the world.

Cody Pollard, Founder at Scale Up Digital Marketing

With an illustrious track record of sculpting market-entry masterpieces for e-commerce ventures, Cody stands at the forefront of converting concepts into cash cows. His expertise isn’t just in launching campaigns; it’s about engineering them to be profit powerhouses. Beyond just plotting the creative course, Cody delves into the data dungeons, unearthing insights and innovative ideas that remain invisible to the ordinary eye. It’s this unique blend of strategic foresight and analytical acumen that makes Cody an invaluable navigator in the ever-evolving e-commerce landscape.

Leland Dieno, Partner at Canadian Digital Marketing Summit

Leland Dieno founded Dieno Digital Marketing Consulting in 2005(ish) supporting his own company, family’s companies and a few local businesses. Throughout his career he has offered consulting time to businesses and while keeping Dieno Digital niche, and boutique is currently providing several partners and clients with digital marketing services.

Natasha Chilcott, Director of Marketing & Sales at Marr Media Group

I’ve worked with countless businesses over the last 10 years in marketing and sales, contributing millions in growth by utilizing digital marketing. I’ve built two of my own businesses and had one exit. Now, I’m helping brands who are serious about growth to leverage social media and email to scale their sales.

3:00 AM – 3:30 AM

The Psychology of Sustainability in Business

A Fireside Chat with Brad, Founder of Pela and Lomi & Ester Pike, CEO of Fledge Solutions

Presented by

Brad Pedersen, Co-founder and Chairman at Lomi & Pela

Brad is a multifaceted entrepreneur with a rich journey marked by innovation, resilience, and a passion for social enterprise. Starting his entrepreneurial path at 16 by cutting wood, Brad bootstrapped a toy company from a basement condo in Canada, growing it into one of the country’s largest toy enterprises. Despite facing challenges like bankruptcy, Brad’s perseverance led him to co-found Tech 4 Kids, a venture that soared to over $60M in revenues, operating globally. Brad’s business acumen shone again with the successful merger of Tech 4 Kids and The Bridge Direct, forming Basic Fun. This venture, responsible for iconic brands like Tonka and Care Bears, achieved nine-figure revenues. Post Basic Fun, Brad’s focus shifted towards social entrepreneurship. He co-founded Pela Case, introducing the world’s first compostable phone case, and later Lomi, pioneering smart waste technology with a groundbreaking $9.8M crowd-funded campaign.

Ester Pike, Founder & CEO at Fledge Solutions Inc.

With a background in Occupational Psychology and a specialization in psychometric assessments, I have had the great privilege of working closely with a wide range of valuable local organizations, both in leadership roles and as a consultant. Through these experiences, I have observed firsthand the critical importance of understanding and cultivating the “people” part of a business. Human Factors are what create the unique fingerprint of every organization, and it is my passion to provide you with the tools and skills necessary to lead your business to functioning at its peak through your greatest resource of all: your people.

3:45 AM – 4:30 AM

The Well Pub

CDMS After Party

Join us for the CDMS afterparty, where you can let loose and enjoy an evening filled with lively music, a cash bar, and a variety of food options. It’s the perfect setting for networking and creating memorable moments with photo opportunities galore. Don’t miss out on this chance to unwind and connect in a vibrant, festive atmosphere!

4:30 AM – 8:30 AM

05/23/2024

Exhibit Hall

Registration

Check-in, networking and welcome refreshments.

9:30 PM – 10:00 PM

Break

You learned alot! Now is the time to reflect, stretch your legs and get to know other attendees.

11:30 PM – 12:00 AM

Conference Room

Opening Remarks

Welcome to CDMS 2024!

Presented by

Megan Shallow, Emcee at CDM Summit & CEO of BNL Media Consulting

Megan Shallow, Emcee at CDM Summit & CEO of BNL Media Consulting

10:00 PM – 10:10 PM

How to Build a ROI-focused Inbound Marketing Strategy

The keynote will delve into the core components of a successful inbound marketing strategy, emphasizing the importance of creating content that resonates, employing SEO best practices, and harnessing the power of social media to foster organic growth. Attendees will learn how to align marketing efforts with customer needs and preferences, creating a seamless journey from awareness to action. Beyond the basics, the presentation will explore advanced tactics for optimizing conversions and nurturing leads, ensuring that every element of the marketing funnel works efficiently towards the ultimate goal of driving ROI. Special attention will be given to the analysis and refinement phase, where data-driven insights become the key to continuous improvement and success. This session promises to be an invaluable resource for marketers aiming to refine their inbound strategies with an eye on not only attracting leads but also converting them into loyal customers and brand advocates. By focusing on delivering value at every touchpoint, attendees will leave with a clear blueprint for building inbound marketing strategies that are not just effective but also ROI-focused and scalable. Whether you’re looking to kickstart your inbound marketing efforts or elevate your existing strategy, “How to Build an ROI-focused Inbound Marketing Strategy” will provide the guidance and inspiration needed to achieve your marketing objectives efficiently and effectively.

Presented by

Supriya Daswani, Demand Generation Lead at Flinks

With over 10 years of experience in marketing, Supriya comes with a well-rounded background in B2B and B2C marketing. Having worked in several different industries, she found her calling in the B2B Lead and Demand Generation space and has been actively working with small to mid-size startups to set up and grow their lead-generation funnels. Her expertise lies in building Inbound marketing funnels that tie all aspects of digital marketing (content, paid, organic and email) in a way that is cohesive and user-friendly. Her philosophy with marketing has always been to look through the eyes of the persona and build marketing tactics that help them understand, evaluate and buy products that fit into their business needs.

10:10 PM – 10:30 PM

How To Build And Optimize A Social Media Strategy With Easy To Use Systems

In today’s digital age, an effective social media strategy is not just beneficial; it’s essential for businesses and individuals looking to expand their reach and impact. However, crafting a plan that is both efficient and impactful can seem daunting. That’s where our upcoming keynote, “How To Build And Optimize A Social Media Strategy With Easy To Use Systems,” steps in to demystify the process. This engaging and informative presentation is designed to equip attendees with the tools and knowledge necessary to not only establish a strong social media presence but to do so with ease and efficiency. Our expert speaker will guide you through the latest in social media strategies, introducing easy-to-implement systems that streamline your social media activities while maximizing engagement and growth. Key topics will include: > Understanding Your Audience: Learn how to analyze and understand your target audience to create more engaging and relevant content. > Content Creation & Scheduling: Discover tools and techniques for generating content that resonates, and learn how to schedule your posts for optimal impact. > Analytics & Optimization: Dive into the world of analytics to measure your success and refine your strategy for even better results. > Engagement Strategies: Uncover the secrets to boosting interaction with your audience, turning followers into loyal fans. > Platform-Specific Tips: Get tailored advice for the most popular social media platforms, ensuring you’re getting the most out of each one. Whether you’re a social media novice or looking to enhance your existing strategy, this keynote will provide valuable insights and practical advice to help you navigate the social media landscape with confidence. Join us to unlock the potential of your social media presence and propel your brand to new heights with systems that simplify and amplify your efforts.

Presented by

Laura Rychlik, Senior Social Media Strategist at Hootsuite

With over eight years of experience in B2B and B2C digital marketing, Laura helps businesses navigate the complex and ever-changing world of social media. As a Senior Social Media Strategist at Hootsuite, she delivers personalized workshops and webinars to customers with the goal of helping them up-level their content strategies, build employee advocacy programs or understand how to showcase ROI. You can also catch her LinkedIn podcast Morning Owls where she and her co-host dive into industry news, trends and tactics to test on social.

10:30 PM – 10:50 PM

BOLD BRANDING FOR BOLD BRANDS

Presented by

Chris Bingham, Owner Proprietor at Cyan Bold Design

BOLD BRANDING FOR BOLD BRANDS Meet Chris Bingham, CDPTM – a graphic designer who is known for his bold and creative designs. With his vast experience in design, including teaching, art direction, and course development, Chris has become an expert in brand identity and logo design. He has worked with clients across diverse industries, ranging from agriculture to health insurance, and has helped them stand out in a world of visual clutter. Chris is not just a designer but also a brand strategist who helps bridge the gap between marketing and design. He advises his clients on how to make an impact with their assets through carefully crafted campaign materials, web design, social media, packaging, and apparel. He believes that graphic design has the power to change people’s perceptions and bring the community together. Chris has proven this through his work in creating Design Day for GOOD to help non-profit organizations in Kelowna with a boost to their visual voice.

10:50 PM – 11:10 PM

Expanding Minds and Markets: Lessons from Psychedelics

In an era where innovation and mental wellness are at the forefront of societal progress, “Expanding Minds and Markets: Lessons from Psychedelics” presents a groundbreaking exploration into the intersection of psychedelics and business. Led by Fraser Johnston, CEO of EntheoTech, this keynote delves into the transformative power of psychedelic research and its burgeoning impact on industries and individual mindsets alike. Johnston, leveraging his extensive experience and insight into the psychedelic space, offers a compelling narrative on how these substances are not only reshaping our understanding of mental health and wellness but also creating new paradigms in business innovation and market expansion. This session will take attendees on a thought-provoking journey, highlighting the historical context of psychedelics, their recent resurgence in scientific research, and the ethical considerations for businesses entering this space. Rather than presenting a conventional argument, Johnston invites the audience to consider the broader implications of psychedelics on creativity, problem-solving, and empathy within the workplace. He will share pioneering case studies where psychedelic principles have inspired innovative business strategies and fostered environments that prioritize mental health and holistic well-being. “Expanding Minds and Markets” goes beyond the surface, offering insights into how the lessons learned from psychedelics can influence leadership styles, corporate culture, and, ultimately, market success. Johnston’s vision for the future includes a world where integrating psychedelic wisdom into our professional lives can lead to more compassionate, innovative, and sustainable business practices.

Presented by

Fraser Johnston, Co-Founder & CEO at EntheoTech

EntheoTech (“ET”) delivers medically driven and personalized psychedelic therapy via its proprietary Odyssey Method in multidisciplinary clinics treating chronic pain and mental health conditions. ET’s vision is to change societal views on medicine, health care and consciousness. Our treatments are grounded in cutting-edge science and the desire to heal and evolve our communities. Entheogens have been used around the world for millennia and are natural technologies. With scientific advancements, we can gain a deeper understanding of the power and efficacy of these wonderful tools. ET is focused on respecting and honouring these medicines while developing a gold standard of care.

11:10 PM – 11:30 PM